Innovation is the distinction between a leader and a follower.

Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.

Our friends up north (Microsoft) spend over five billion dollars on research and development and all they seem to do is copy Google and Apple. WWDC, August 2006.

You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

The products suck! There's no sex in them anymore! On Gil Amelio's lackluster reign, July 1997.