A leader leads by example not by force.

Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution.

Innovation is the distinction between a leader and a follower.

Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.

Our friends up north (Microsoft) spend over five billion dollars on research and development and all they seem to do is copy Google and Apple. WWDC, August 2006.

You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

Your most unhappy customers are your greatest source of learning.

Microsoft looks at new ideas, they don't evaluate whether the idea will move the industry forward, they ask, 'how will it help us sell more copies of Windows?' April 30, 1998.

The products suck! There's no sex in them anymore! On Gil Amelio's lackluster reign, July 1997.

There are no significant bugs in our released software that any significant number of users want fixed.