It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.
I have been known as a crank, faddist, madman. Evidently the reputation is well deserved. For wherever I go, I draw to myself cranks, faddists, and madmen.
You can't build a reputation on what you are going to do.
When a management with a reputation for brilliance tackles a business with a reputation for bad economics, it is usually the reputation of the business that remains intact.
And we shall most likely be defeated, and you will most likely be victors in the contest, if you learn so to order your lives as not to abuse or waste the reputation of your ancestors, knowing that to a man who has any self-respect, nothing is more dishonourable than to be honoured, not for his own sake, but on account of the reputation of his ancestors.
The most important thing for a young man is to establish a credit... a reputation, character.
Who dispenses reputation? Who makes us respect and rever persons, works, laws, the great? Who but this faculty of imagination? All the riches of the earth are inadequate without its approval.
He was a man who looked at what ought to be done, not to the reputation which is got by a man's acts.
Ralph Waldo Emerson
The Notebooks of Leonardo da Vinci
Thus Spoke Zarathustra
The Hitchhiker's Guide to the Galaxy
The Sirens of Titan
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