Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?
The line he used to lure John Sculley from PepsiCo as Apple's CEO.
Of one thing be certain: if a CEO is enthused about a particularly foolish acquisition, both his internal staff and his outside advisors will come up with whatever projections are needed to justify his stance. Only in fairy tales are emperors told that they are naked.
Being a CEO is the nuts! A whole jumble of thoughts come to mind: Over the top. Wild. Fun. Outrageous. Crazy. Passion. Perpetual motion. The give-and-take. Meetings into the night. Incredible friendships. Fine wine. Celebrations. Great golf courses. Big decisions in the real game. Crises and pressure. Lots of swings. A few home runs. The thrill of winning. The pain of losing. It's as good as it gets! You get paid a lot, but the real payoff is in the fun.
Jack: Straight from the Gut
From the day I joined GE to the day I was named CEO, twenty years later, my bosses cautioned me about my candor. I was labeled abrasive and consistently warned my candor would soon get in the way of my career. Ö and Iím telling you that it was candor that helped make it work.
Because I'm the CEO, and I think it can be done.
On why Jobs chose to override engineers who thought the iMac wasn't feasible.
Present-day literature about succesful CEOs is our hagiography.
The Hacker Ethic
John F. Kennedy
Otto von Bismarck
The World As I See It
The Restaurant at the End of the Universe
Long Walk to Freedom
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