You think it's a conspiracy by the networks to put bad shows on TV. But the shows are bad because that's what people want. It's not like Windows users don't have any power. I think they are happy with Windows, and that's an incredibly depressing thought.

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it. 1998-11-09

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them. 1998-05-25

It's not about money. It's about the people you have, how you're led and how much you get it.

When you're young, you look at television and think, There's a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that's not true. The networks are in business to give people exactly what they want. That's a far more depressing thought. Conspiracy is optimistic! You can shoot the bastards! We can have a revolution! But the networks are really in business to give people what they want. It's the truth. (February 1996)