Man and Socialism in Cuba by
Che Guevara, 1965.
[source]In any case the road to success is pictured as one beset with perils but which, it would seem, an individual with the proper qualities can overcome to attain the goal. The reward is seen in the distance; the way is lonely. Further on it is a route for wolves; one can succeed only at the cost of the failure of others.
The laws of capitalism, blind and invisible to the majority, act upon the individual without his thinking about it. He sees only the vastness of a seemingly infinite horizon before him. That is how it is painted by capitalist propagandists, who purport to draw a lesson from the example of Rockefeller — whether or not it is true — about the possibilities of success. The amount of poverty and suffering required for the emergence of a Rockefeller, and the amount of depravity that the accumulation of a fortune of such magnitude entails, are left out of the picture, and it is not always possible to make the people in general see this.
In the field of ideas not involving productive activities it is easier to distinguish the division between material and spiritual necessity. For a long time man has been trying to free himself from alienation through culture and art. While he dies every day during the eight or more hours that he sells his labour, he comes to life afterwards in his spiritual activities. But this remedy bears the germs of the same sickness; it is as a solitary individual that he seeks communion with his environment.
Capitalism uses force but it also educates the people to its system. Direct propaganda is carried out by those entrusted with explaining the inevitability of class society, either through some theory of divine origin or through a mechanical theory of natural selection. This lulls the masses since they see themselves as being oppressed by an evil against which it is impossible to struggle. Immediately following comes the hope of improvement — and in this, capitalism differed from the preceding caste systems, which offered no possibilities for advancement.
The difficult thing for someone not living the experience of the revolution to understand is this close dialectical unity between the individual and the mass, in which the mass, as an aggregate of individuals, is interconnected with its leaders. Some phenomena of this kind can be seen under capitalism, when politicians capable of mobilising popular opinion appear, but these phenomena are not really genuine social movements. (If they were, it would not be entirely correct to call them capitalist.) These movements only live as long as the persons who inspire them do, or until the harshness of capitalist society puts an end to the popular illusions which made them possible.