Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it. 1998-11-09

We made the buttons on the screen look so good you'll want to lick them. On Mac OS X's Aqua user interface, 2000-01-4.

It will go down in history as a turning point for the music industry. This is landmark stuff. I can't overestimate it! On the iTunes Music Store.

If I were running Apple, I would milk the Macintosh for all it's worth -- and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago. 1996-02-19

Pixar is the most technically advanced creative company; Apple is the most creatively advanced technical company. 2005-02-21

If I knew in 1986 how much it was going to cost to keep Pixar going, I doubt if I would have bought the company. 1995-09-18

Why would I ever want to run Disney? Wouldn't it make more sense just to sell them Pixar and retire? 2004-02-23

We believe it's the biggest advance in animation since Walt Disney started it all with the release of Snow White 50 years ago. On Toy Story

You know, I've got a plan that could rescue Apple. I can't say any more than that it's the perfect product and the perfect strategy for Apple. But nobody there will listen to me. 1995-09-18