Customer Quotes by Businessmen
You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
Your most unhappy customers are your greatest source of learning.
Business @ The Speed of Thought
Again, your challenge is not just to improve. It is to break the service paradigm in your industry or market so that customers aren’t just satisfied, they’re so shocked that they tell strangers on the street how good you are.
It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.
Any customer can have a car painted any color that he wants so long as it is black.
My Life and Work
Look at the design of a lot of consumer products—they're really complicated surfaces. We tried make something much more holistic and simple. When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can oftentimes arrive at some very elegant and simple solutions. Most people just don't put in the time or energy to get there. We believe that customers are smart, and want objects which are well thought through.
We can believe that we know where the world should go. But unless we're in touch with our customers, our model of the world can diverge from reality. There's no substitute for innovation, of course, but innovation is no substitute for being in touch, either.
Leonardo da Vinci
How To Stop Worrying And Start Living
The Story of My Experiments with Truth
Pale Blue Dot
Out of My Later Years
How to Win Friends and Influence People
Long Walk to Freedom
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