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Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company by Owen W. Linzmayer.
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apple 2  differentiation 1  lost 1  character 1  mac 1  money 1  microsoft 1  cost 1  cure 1  more »
I'm the only person I know that's lost a quarter of a billion dollars in one year.... It's very character-building.
Steve Jobs   
posted: julie
   saved: 
13 
It wasn't that Microsoft was so brilliant or clever in copying the Mac, it's that the Mac was a sitting duck for 10 years. That's Apple's problem: Their differentiation evaporated.
Steve Jobs   
posted: julie
   saved: 
The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.
Steve Jobs   
posted: julie
   saved: